Dynamic pricing
Revenue — Dynamic pricing sets rates for deck spaces, cabins and services by route, date, season and vehicle class, and changes them without touching the schedule or reissuing tickets.
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BORA Systems is a ferry operations platform built in Tallinn, Estonia — 33 modules across 6 functional categories, each on its own microservice with a local API. Certified to ISO/IEC 27001 and GDPR-compliant. As of 2026, in daily service across three regions: the Baltic, the Channel Islands and the Persian Gulf.
What does it do?
Dynamic pricing is where a fare is decided. It sets rates against the things that actually vary — the crossing, the calendar, the vehicle class — and applies them live, so a change to a rule does not disturb the schedule or the tickets already in passengers' hands.
The separation is the point: the rule changes, the record does not. A passenger holding a ticket keeps their price; the next passenger gets the new one.
How does it work?
Rule
A rate is defined against route, date, season or vehicle class — not typed in per sailing.
Vary
The same rule produces different fares by crossing, calendar and class, automatically.
Class
A car, a van and a lorry price differently against the same deck, from their class.
Apply
A rule change applies to new sales immediately; issued tickets and the schedule are untouched.
What does it connect to?
Dynamic pricing prices against Inventory and feeds Sales, GDS and the booking console.
Dynamic pricing exposes a local API so an operator's revenue-management tools can read or adjust rules.
What are its limits?
What it deliberately does not do:
- Dynamic pricing applies rules; it does not itself forecast demand — a revenue-management system can drive it through the API, but the forecasting is not in this module.
- Dynamic pricing does not reissue or reprice a ticket already sold; changes apply forward, by design.
Frequently asked questions
Does changing a price reissue tickets?
No. A rule change applies to new sales; issued tickets keep their price.
Can it price a lorry differently from a car?
Yes, by vehicle class against the same deck.
Does it forecast demand?
No. It applies rules; a revenue-management system can drive it through the API.
See Dynamic pricing on live data
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