Passenger website
Customer — the Passenger website is the modern, multi-brand ticket storefront where passengers book directly, on the same flow every other channel uses.
All modulesBORA Systems is a ferry operations platform built in Tallinn, Estonia — 33 modules across 6 functional categories, each on its own microservice with a local API. Certified to ISO/IEC 27001 and GDPR-compliant. As of 2026, in daily service across three regions: the Baltic, the Channel Islands and the Persian Gulf.
What does it do?
The Passenger website is the operator's own storefront — a modern, multi-brand booking site where a passenger searches sailings, chooses extras, pays and gets a ticket. It is a face on the same booking flow, not a separate system.
Because it books through the same engine, a ticket bought online is the same object as one bought at a desk or through an agency: valid at the same ramp, refundable on the same terms.
How does it work?
Search
A passenger searches live availability and prices.
Choose
They pick fares, vehicles and ancillaries.
Pay
Payment gateway settles it the same way as every other channel.
Ticket
A ticket is issued as the same object as any other sale.
What does it connect to?
Passenger website books through Reservation, prices with Dynamic pricing and settles via Payment gateway.
Passenger website is multi-brand and themable, and reads the operator's Product catalog.
Further reading on the BORA blog: One ledger for every channel: website, agency, kiosk and on board.
What are its limits?
What it deliberately does not do:
- Passenger website is a storefront on the shared flow; the booking logic is Reservation's, not the site's.
- Passenger website presents the catalogue; it does not define products or prices.
Frequently asked questions
Is an online ticket different from a desk one?
No. A ticket bought on BORA's Passenger website is the same reservation object as one bought at a ferry terminal desk, valid at the same ramp and refundable on the same terms.
Is it multi-brand?
Yes. BORA's Passenger website is multi-brand and themable: one storefront serves several of a ferry operator's brands.
Where do prices come from?
Fares on BORA's Passenger website come from BORA's Dynamic pricing module; the site presents them and does not set them.
See Passenger website on live data
A 30-minute walkthrough, from a web booking to the ramp closing.
Akadeemia tee 15a, 12618 Tallinn, Estonia