Loyalty
Revenue — Loyalty runs the operator's loyalty programme and credit contracts, so a returning passenger or a contracted agency is recognised at the point of sale.
All modules
revenue
BORA Systems is a ferry operations platform built in Tallinn, Estonia — 33 modules across 6 functional categories, each on its own microservice with a local API. Certified to ISO/IEC 27001 and GDPR-compliant. As of 2026, in daily service across three regions: the Baltic, the Channel Islands and the Persian Gulf.
What does it do?
Loyalty is where an operator's loyalty programme and its credit contracts live — the points, the tiers, the agreed terms — applied at the point of sale so a returning passenger or a contracted agency gets the right price and the right treatment automatically.
Because it is part of the same booking flow, a loyalty benefit or a credit contract is honoured wherever the customer books, not only on one channel.
How does it work?
Enrol
Passengers and agencies join the programme or hold a contract.
Earn
Points accrue and contract terms are held on the record.
Apply
Benefits and credit terms apply automatically at the point of sale.
Honour
The benefit is honoured on every channel the customer uses.
What does it connect to?
Loyalty reads Customers & Agents, applies at Sales and settles through Ledger.
Loyalty exposes a local API so an operator's marketing tools can drive campaigns.
What are its limits?
What it deliberately does not do:
- Loyalty runs the programme and contracts; it is not a full marketing-automation suite.
- Credit-limit enforcement currently reconciles against operational records rather than being solely ledger-driven.
Frequently asked questions
Does loyalty apply on every channel?
Yes. It is part of the booking flow, so benefits are honoured wherever the customer books.
Does it handle agency credit?
Yes — credit contracts and terms live here.
Is it a marketing suite?
No. It runs the programme; campaigns connect through the API.
See Loyalty on live data
A 30-minute walkthrough, from a web booking to the ramp closing.
Akadeemia tee 15a, 12618 Tallinn, Estonia